Soju isn’t just Korea’s national drink—it’s a cultural phenomenon, and Jinro’s revival of its 1960s bottle design complete with the stoic, ever-watchful toad emblem taps straight into that nostalgia. But Jinro knows the 21st century moves fast: their juice box style packs let you squeeze in a quick hit of smooth, sweet-burning soju on the go. Tradition, but make it portable.