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Bubble Gum Packaging

Marukawa

Murakawa’s tiny, palm-sized boxes are a masterclass in playful packaging. Designed to fit snugly in a child’s hand, each carton bursts with spherical gum balls, their colors a vibrant (if abstract) homage to the fruit flavor promised on the box. The graphics flirt with exaggeration: strawberries glow like rubies, and the oranges radiate neon sunshine. 

Murakawa’s tiny, palm-sized boxes are a masterclass in playful packaging. Designed to fit snugly in a child’s hand, each carton bursts with spherical gum balls, their colors a vibrant (if abstract) homage to the fruit flavor promised on the box. The graphics flirt with exaggeration: strawberries glow like rubies, and the oranges radiate neon sunshine. 

Murakawa’s tiny, palm-sized boxes are a masterclass in playful packaging. Designed to fit snugly in a child’s hand, each carton bursts with spherical gum balls, their colors a vibrant (if abstract) homage to the fruit flavor promised on the box. The graphics flirt with exaggeration: strawberries glow like rubies, and the oranges radiate neon sunshine. 

1947

Packaging

Japanese, English

Nagoya, Japan