


Bubble Gum Packaging
Marukawa
Murakawa’s tiny, palm-sized boxes are a masterclass in playful packaging. Designed to fit snugly in a child’s hand, each carton bursts with spherical gum balls, their colors a vibrant (if abstract) homage to the fruit flavor promised on the box. The graphics flirt with exaggeration: strawberries glow like rubies, and the oranges radiate neon sunshine.
Murakawa’s tiny, palm-sized boxes are a masterclass in playful packaging. Designed to fit snugly in a child’s hand, each carton bursts with spherical gum balls, their colors a vibrant (if abstract) homage to the fruit flavor promised on the box. The graphics flirt with exaggeration: strawberries glow like rubies, and the oranges radiate neon sunshine.
Murakawa’s tiny, palm-sized boxes are a masterclass in playful packaging. Designed to fit snugly in a child’s hand, each carton bursts with spherical gum balls, their colors a vibrant (if abstract) homage to the fruit flavor promised on the box. The graphics flirt with exaggeration: strawberries glow like rubies, and the oranges radiate neon sunshine.
1947
Packaging
Japanese, English
Nagoya, Japan