Qilin Condiment Brand Identity — studio 2333 (2020)


studio 2333’s brand identity for Qilin Condiments adds a much-needed pop of color to any kitchen. The logographic nature of Chinese script gets fully activated in this brand system, which uses punchy color, bold type, and geometric shapes to craft unique looks for each of the brand’s products.


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2020
Traditional & Simplified Chinese, English
Jinan, Shandong Province, China


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