Holiland New Year Special — Dong_11 (2022)

Designed for Chinese bakery chain Holiland (好利来), this limited-edition packaging set takes the Year of the Tiger in a deliciously cheeky, millennial pink-hued direction. The brand identity remains tight across the entire set, which ranges from shopping bags to pastry boxes.

The cherry on top of the collection, in our opinion, is undoubtedly the neon-colored lucky envelopes (红包), which are typically given to loved ones as an affirmation of abundance as part of Lunar New Year celebrations.

Simplified Chinese, English
Beijing, China

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