Happy Pig Year Card — Boyu Chen (2019)

Though hot pink in hue, this greeting card perfectly captures the essence of Lunar New Year with vibrant coloring, an affirmation for abundance, and eye-catching type treatment.

In this instance, the Chinese character for pig (豬) is separated into its left and right components, seamlessly merging with the English part of the composition and making this one of our favorite examples of bi-scriptual design.

Simplified Chinese, English
Taipei, Taiwan & London, UK

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