Coming Ceremony — Muzkin Shanghai (2021)

Made by Shanghai-based clothing brand Muzkin, this event poster layers intricate graphics to emulate the richness of Hami embroidery, which the brand incorporates into many of their pieces.

With a rich history dating back hundreds of years, this embroidery style was pioneered by the people of Hami (哈密; also known as Kumul, or قۇمۇل in Uyghur), a city located in the Xinjiang Uyghur Autonomous Region. Hami embroidery is widely seen as one of Xinjiang’s most important pieces of intangible cultural heritage.


Digital
2021
Simplified Chinese, English
Shanghai, China

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