Paldo Bibimmen Packaging

In 1984, Paldo launched Bibimmyeon to bottle the magic of Korea’s beloved cold, spicy noodles, and for their 35th anniversary, they decided to remix it. The commemorative packaging with its bold, ribbon-like stripes and dynamic typography feels like a gold-medal homage that is unintentionally Olympics-coded, yet undeniably celebratory. More clever still? This 2019 limited edition ‘괄도네넴띤’ (Gwaldonenaemttin) […]