With just two simple colors, green and fluorescent pink, this poster draws viewers into the world of the Kin Kon Kan Quintet, enticing them to catch their live concert in the heart of Tokyo. With the risograph style, strong rectangular composition, and structure that highlights each individual of the quintet, there’s a sense of fullness […]
We’re absolutely in love with this festive interpretation of a lucky envelope, designed by the Beijing-based out.o studio. The gold graphic on the front of the envelope is reminiscent of a starburst, echoed by the gold lettering on the back. We love that the star motif is replicated on the interior of the envelope as […]
studio 2333’s brand identity for Qilin Condiments adds a much-needed pop of color to any kitchen. The logographic nature of Chinese script gets fully activated in this brand system, which uses punchy color, bold type, and geometric shapes to craft unique looks for each of the brand’s products.
We’ve lost count of the number of thoughtful details that have been incorporated into these lucky envelope designs, which feature instant versions of classic Lunar New Year fare, like pork (which symbolizes strength and abundance) and longevity noodles (said to bring about luck and a long life). We particularly love the “happiness content” notation on […]
Fluorescence galore! This risograph print wishes us all good luck in the new year, with rounded and amorphous bunnies that come together in a cohesive light on the page. Our favorite detail is how the typography curves in the same way the illustrations do, building a design that delights from all corners. The Chinese phrase […]
All eyes are on these custom travel-themed lucky envelopes from Hong Kong Airlines. Their designs meld vintage-inspired signs with contemporary elements, pushing the limits of what a lucky envelope can look like.
Designed for Chinese bakery chain Holiland (好利来), this limited-edition packaging set takes the Year of the Tiger in a deliciously cheeky, millennial pink-hued direction. The brand identity remains tight across the entire set, which ranges from shopping bags to pastry boxes. The cherry on top of the collection, in our opinion, is undoubtedly the neon-colored […]
Typically red to symbolize abundance and prosperity, lucky envelopes are a time-honored way to spread good fortune to your loved ones in East Asian tradition. Hong-Kong based FUNDAMENTAL Studio puts a modern spin on the lucky envelope by shifting along the color spectrum to pinks and purples, and utilizing geometric shapes to represent the Year […]
Punk, edgy, and experimental, this piece is a stimulating marriage of elements that draws from both the old and the new. It makes us reflect on how age-old traditions of Lunar New Year continue to evolve and thrive in modern times.
Brunch is calling! Made for a restaurant event in Seoul, this poster uses riso-like color to put freshness at the forefront. With repetitive illustrations that form sporadic patterns, the layering of shape and type is such a visual treat.
