2022 New Year Gift 虎力

Made by the Shanghai-based design studio Reflex Design, this New Year’s gift set puts an unorthodox spin on the way we eat breakfast. Topped off with a playfully-designed breakfast cookbook, Reflex reminds us that despite what we were taught as children, it is okay to play with our food. Who wouldn’t want to ring in […]

字体(朋)抜 [Font (Friends)]

We adore the playful simplicity of this artfully-composed “in-browser” layout. Designed by REDesign, Xiaohongshu’s in-house design team.

DECODING Set Poster

The medium is the message here, and the sense of the early computer era comes through strongly in this digital poster. With a seamless blend of cohesive Chinese and English writing, this poster beautifully showcases how cohesive multilingual type can feel as a singular unit.

New Year (元旦)

Bold is the name of the game in this piece by the Shanghai-based LAC Studio. The rugged edges of the type combine seamlessly with a dominant hot pink hue to bring forth an energetic start to 2022.

Coming Ceremony

Made by Shanghai-based clothing brand Muzkin, this event poster layers intricate graphics to emulate the richness of Hami embroidery, which the brand incorporates into many of their pieces. With a rich history dating back hundreds of years, this embroidery style was pioneered by the people of Hami (哈密; also known as Kumul, or قۇمۇل in […]

White Rabbit Candy Wrapper

This little white rabbit—and the soft, chewy, vanilla-milk caramel inside—has been a childhood staple since 1943. Its design hasn’t changed much, with bold primary colors bridging generations. If you look closely, you’ll spot the mischievous glint in the eyes of the Rorschach inkblot rabbits lining the wrapper’s border.

Welcome Poster

This is a poster with a purpose! The design features a call to action to recruit a graphic designer and intern, welcoming all folks with the right qualifications to apply to 09.Studio. By the looks of it, they’re not in dire need of a designer at all – the poster itself beckons with creativity through […]