Created for the Spring Festival, this design is inspired by the tradition of friends and family uniting over a drink, reflecting on the ups and downs of the past year, and looking towards a bright future and what’s to come. Throughout the gatherings, a common thread rings true: resounding wishes of wellbeing, prosperity, and happiness. […]
We’re absolutely in love with this festive interpretation of a lucky envelope, designed by the Beijing-based out.o studio. The gold graphic on the front of the envelope is reminiscent of a starburst, echoed by the gold lettering on the back. We love that the star motif is replicated on the interior of the envelope as […]
Designed for Chinese bakery chain Holiland (好利来), this limited-edition packaging set takes the Year of the Tiger in a deliciously cheeky, millennial pink-hued direction. The brand identity remains tight across the entire set, which ranges from shopping bags to pastry boxes. The cherry on top of the collection, in our opinion, is undoubtedly the neon-colored […]
