This whimsical design captures the essence of spring: playful, delightful, and light. Highlighter orange calligraphy sharply contrasts with the more muted tones of the photograph, yet the sense of movement persists throughout. The designer’s explorations into distinct Chinese typography make this stand out, anchoring a sense of fascination within the piece.
Bright splashes of color form the foundation of this maximalist poster, but it’s really the splattering of uniquely sized text that makes the design shine. The hierarchy of the writing and the alternating formats of vertical and horizontal text leave the viewer in a state of stimulation, drawn into the details of the Yuitakada flower […]
This charming poster celebrates the Year of the Rabbit with a whimsical dotted line illustration and playful clustered typography in each corner. The poster’s simplistic blend of traditional text and contemporary design elements makes for a delightful piece of Lunar New Year decor.
Made by Shanghai-based clothing brand Muzkin, this event poster layers intricate graphics to emulate the richness of Hami embroidery, which the brand incorporates into many of their pieces. With a rich history dating back hundreds of years, this embroidery style was pioneered by the people of Hami (哈密; also known as Kumul, or قۇمۇل in […]
Put some petal to the metal! Though simply composed, this spunky poster pushes the flower graphic to the max, allowing it to take up a majority of the visual space available. When combined with a bold overlapping type, this piece gives the flower a heroic, larger-than-life effect.
Designed for Chinese bakery chain Holiland (好利来), this limited-edition packaging set takes the Year of the Tiger in a deliciously cheeky, millennial pink-hued direction. The brand identity remains tight across the entire set, which ranges from shopping bags to pastry boxes. The cherry on top of the collection, in our opinion, is undoubtedly the neon-colored […]
In Chinese zodiac mythology, it is said that the cat slept through the mythical race that determined the twelve zodiacs. By the time it woke from its nap and rushed to the gates of heaven, it was too late; the race was over and the spots had already been taken by other more diligent candidates. […]
Accentuated by the round shapes, soft gradient colors, and trendy type treatment, this piece evokes a calm sense of optimism as it ushers in peace and joy for the new year. We love how seamlessly the piece integrates peaches, which symbolize longevity in Chinese culture.
Typically red to symbolize abundance and prosperity, lucky envelopes are a time-honored way to spread good fortune to your loved ones in East Asian tradition. Hong-Kong based FUNDAMENTAL Studio puts a modern spin on the lucky envelope by shifting along the color spectrum to pinks and purples, and utilizing geometric shapes to represent the Year […]
With pixel-style typography and dialog modules, this graphic feels retro and futuristic in all the best ways. Ringing in the new year with a fresh, technological format diverges from the traditional style that most would expect, keeping us on our toes!
