This squid snack takes on a uniquely Korean flair with its bulgolgi flavor, and the cartoon illustration and hand drawn Korean typography create playfulness in the process. The clear packaging shows off the texture of the snack itself, matching the exact same bright orange hue as the design.
Bright, shiny and bold packaging take center stage for the beloved Bento seafood snack. This sweet & spicy flavor is brought to life with a mix of reds, oranges and yellows intermixed across the design. The snack itself is fiery and addictive, and that element comes through.
Simple works best for these delicious matcha baton cookies. The packaging is built for opening up and sharing, making these irresistible cookies a great gift for a group. Soft green tea leaf elements blend together, bringing subtle complexity to an effortless affair.
We bet you’ve never seen dace look this cool. Sourced from an Asian supermarket in Boston, this vintage-inspired label brings a staple Chinese pantry item (tinned dace) to market in vibrant hues of scarlet and tangerine. We suppose you could say this packaging has us hooked!
The epitome of bold deliciousness. Sourced from an Asian supermarket in Boston, this box of strawberry-flavored shaved ice bars practically screamed at us from the shelf. The composition of the box is simple yet arresting, stopping passersby in their steps with a design that feels comfortingly familiar.
If nostalgia was a physical object, this would be it. The aptly-named DoFu Delight is a seaweed jelly-based dessert that’s a classic Asian treat. Leading with a rich melon green, this packaging stuns with flavor-led art direction and calligraphic typography in both Chinese and English.
An inimitable classic that needs no introduction. Known as キユーピー (Kyūpī) in Japanese, this iconic mayonnaise brand is a staple not just in Japan, but the world over (as you can probably guess, we sourced this from a Japanese grocery store in Brooklyn, New York). A lattice-inspired graphic adds depth to a simple, yet artfully […]
If we told you this packaging transported us right back to our elementary school days, would you believe us? Known as tabekko dobutsu, these whimsical biscuits were originally developed to help kids of all ages learn English in a fun way. We came across these in a Japanese grocery in Brooklyn and immediately knew we […]
“Sugar packet circa 2025 – picked up on my recent flight for the Pyongyang International Marathon.”— Curated and contributed by Nick Bonner, Founder of Koryo Tours and author of ‘Made in North Korea: Graphics From Everyday Life in the DPRK’
Soju isn’t just Korea’s national drink—it’s a cultural phenomenon, and Jinro’s revival of its 1960s bottle design complete with the stoic, ever-watchful toad emblem taps straight into that nostalgia. But Jinro knows the 21st century moves fast: their juice box style packs let you squeeze in a quick hit of smooth, sweet-burning soju on the go. Tradition, […]
