2022 New Year Gift 虎力

Made by the Shanghai-based design studio Reflex Design, this New Year’s gift set puts an unorthodox spin on the way we eat breakfast. Topped off with a playfully-designed breakfast cookbook, Reflex reminds us that despite what we were taught as children, it is okay to play with our food. Who wouldn’t want to ring in […]

Play Basketball Posters

This irreverent poster series takes play to the next level. Each piece incorporates the familiar shape of the basketball into an everyday scenario: water exiting a faucet, food on a tray, the sun peeking out from behind a cloud, and a flower growing on a vine.

Resonance Island Poster

Dots galore create concentric circles that draw us in. A sense of the resonance island comes through in the visuals, and is reinforced by the stunning blocky Chinese type that mimicks formal structures.

White Porcelain of the Royal Family

Contrasts run strong in this one. A simple blue and orange palette drives a stark sense of visual congruency.

時代造就風格造就時代 STYLE OF STYLE

This entrancing triptych cleverly uses different arrangements of the same Chinese phrases to emphasize the circularity of style over time. Emulating a clock, the phrases on each poster (all three of which can be viewed at the source link) can be interpreted starting at the character at the 1 o’clock mark. The featured phrases include […]

New Year (元旦)

Bold is the name of the game in this piece by the Shanghai-based LAC Studio. The rugged edges of the type combine seamlessly with a dominant hot pink hue to bring forth an energetic start to 2022.

Illustration of the New Year (春节插画)

This playful and youthful graphic encapsulates the extravagance and joy that a Lunar New Year celebration can hold. It’s the details that draw us in, like the king (王) ring and the lucky 8s in the cards.

Year of the Tiger

Punk, edgy, and experimental, this piece is a stimulating marriage of elements that draws from both the old and the new. It makes us reflect on how age-old traditions of Lunar New Year continue to evolve and thrive in modern times.

Tiger Year (虎牌年货 )

Part of Chongqing-based studio FunGoodDesign’s tiger-themed collection of posters celebrating the 2022 Lunar New Year. Bold typography is front and center in this playful poster wishing the viewer great luck and great gains in the coming new year.

Holiland New Year Special

Designed for Chinese bakery chain Holiland (好利来), this limited-edition packaging set takes the Year of the Tiger in a deliciously cheeky, millennial pink-hued direction. The brand identity remains tight across the entire set, which ranges from shopping bags to pastry boxes. The cherry on top of the collection, in our opinion, is undoubtedly the neon-colored […]