A promotional poster for a contemporary film festival hosted at Cinematheque-Passion, a cultural venue in Macau dedicated to the appreciation of film culture, the minimalistic yet playful design highlights a series of eye-catching illustrations symbolizing the focus on cinematic vision and storytelling.
A true story: after coming across this playful poster, we immediately searched up one-way flights to Macau. This work boasts a deeply satisfying blend of vibrant color, engaging line graphics, and the intriguing prospect of “a feast of creativity” — all in a single poster.
There’s immense beauty in bold color, and MPDA’s brand identity for their 10th anniversary exhibition is a testament to that. By constructing the identity solely out of shapes scaled to their maximum size, the brand system directs viewers’ attention straight to the messaging, as well as the vibrancy of the colors used therein.
