Typically red to symbolize abundance and prosperity, lucky envelopes are a time-honored way to spread good fortune to your loved ones in East Asian tradition. Hong-Kong based FUNDAMENTAL Studio puts a modern spin on the lucky envelope by shifting along the color spectrum to pinks and purples, and utilizing geometric shapes to represent the Year […]
We’ve lost count of the number of thoughtful details that have been incorporated into these lucky envelope designs, which feature instant versions of classic Lunar New Year fare, like pork (which symbolizes strength and abundance) and longevity noodles (said to bring about luck and a long life). We particularly love the “happiness content” notation on […]
Designed by the dynamic team at Where’s Gut Studio, this booklet stuns with hot pink hues, rich type, and intricate line drawings. Writes the team, “Amongst the myriad of Chinese folklore and mythology, an intricately embroidered depiction of ‘The Eight Immortals Crossing the Sea’ is a popular one that adorns the doors of traditional Chinese […]
Fluorescence galore! This risograph print wishes us all good luck in the new year, with rounded and amorphous bunnies that come together in a cohesive light on the page. Our favorite detail is how the typography curves in the same way the illustrations do, building a design that delights from all corners. The Chinese phrase […]
We love the (literal) cheekiness of this greeting card, whose design emulates the tail of a pig. The Taipei-based firm Triangler Studio developed this card for CPC Corporation, Taiwan’s state-owned petroleum company. Regarding the design, the Triangler team writes: “Just before 2019 comes, CPC Corporation Taiwan wanted to have a series of graphics and to […]
A tantalizing assortment of yakgwa (약과), a deep-fried and indulgently gooey Korean sweet, decorates this animated poster in celebration of Seollal (설날), the Korean Lunar New Year.
All eyes are on these custom travel-themed lucky envelopes from Hong Kong Airlines. Their designs meld vintage-inspired signs with contemporary elements, pushing the limits of what a lucky envelope can look like.
Designed for Chinese bakery chain Holiland (好利来), this limited-edition packaging set takes the Year of the Tiger in a deliciously cheeky, millennial pink-hued direction. The brand identity remains tight across the entire set, which ranges from shopping bags to pastry boxes. The cherry on top of the collection, in our opinion, is undoubtedly the neon-colored […]
Part of Chongqing-based studio FunGoodDesign’s tiger-themed collection of posters celebrating the 2022 Lunar New Year. Bold typography is front and center in this playful poster wishing the viewer great luck and great gains in the coming new year.
Celebratory rabbits ring in the new year with music and performance! These bunnies bring movement and delight into focus, and the horizontal layout allows the animals to take center stage.
